Misti Cain
Founder & Chief Advisor of Whyzze

Success is like a healthy left elbow.

We’ve all heard the adage “knowledge is power”. Misti contends that knowledge is useless. She’s spent over a decade crafting and executing strategies for well-known brands, helping millions of people realize a lasting love they weren’t aware they possessed for products and services they didn’t know existed – or what some call marketing and customer experience. She is currently the Founder and Chief Advyzzor of whyzze ('wise'), a subscription-based mentorship platform. Through trial, error, and years of analyzation, she has come to realize some of the most profound changes, innovative developments, and successful outcomes are actually derived from a lack of knowledge. Misti is passionate about showing growth-minded people and organizations how to create profound change, not based on what they know, but based on a simple concept she calls “PROOFF”. Aside from whyzze, Misti serves as an Executive in Residence and Advisory Board member for the Dean of the College of Business at Cal State University San Marcos and a mentor for Techstars Anywhere.